I remember seeing a mobile hairdresser with their facebook address displayed on their car and I realised that people are going to do this instead of a website or even a phone number. It makes sense. It’s cheaper. It’s easier. It’s memorable. And so it came to pass. There are countless small businesses now whose only shop window to the world is via Facebook.
Facebook allows businesses to create a presence on their site, this can be used to share information about the company, its products and services. It enables the company to interact with customers and other users. Facebook company pages can be customized with features such as photos, videos, and a company description. Users can follow or like a company page to receive updates from that page in their news feed, and companies can also use paid advertising to promote their page and reach a wider audience.
Sounds ideal?
It is possible to use a Facebook company page in place of a website, but it is not recommended for several reasons.
First, a website typically provides a more comprehensive and centralized source of information about a business or organization, whereas a Facebook company page is just one aspect of a business’s online presence. Websites can also provide more flexibility in terms of design and functionality.
Second, a website gives you control over the look, feel and functionality of your business’s online presence, while a Facebook company page is limited to the features offered by Facebook.
Third, a website can be indexed by search engines, which allows people to find your website when they perform a search for relevant keywords. A Facebook company page is not indexed by search engines, which means that it may not appear in search results for your business or organization.
Fourth, a website can be accessed by anyone with an internet connection, while a Facebook company page can only be accessed by users who have a Facebook account and are logged in.
And finally, limiting your prescence to Facebook makes a company completely dependent on Facebook. Any change in the Facebook algorithm could impact your online presence and Facebook has been built to make Facebook money, not your company!
Overall, while a Facebook company page can be a useful tool for businesses, it is not a substitute for a website, and having a website is still important for a business to establish its online presence.